Social Media Marketing
Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.
Social media can be a useful source of market information. Blogs, content communities and forums are common nowadays where individuals share their reviews and recommendations of brands, products and services. As a result, social media has become an inexpensive source of market intelligence which can be used by marketers to track problems and market opportunities. And also it can be used as public relations and direct marketing tool.
The main motto of social Media is to increase the Likes & Shares to get more traffic. For that, Marketer needs to listen, prioritize, develop & engage the followers periodically with unique content.
How Are Search & Social Media Marketing Related?
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
Social Media Networks at Marketing
Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular networks within social media marketing: